The National Postal Forum meets every spring in the USA. Set up in the late sixties by a group of major postal customers who were committed to an ongoing partnership with the United States Postal Service. The most impressive aspect of the forum is the extensive sessions they put on at their annual conference. The Forum's goal, then-as now, has been to provide education to business mailers and communication/feed-back between the USPS and its business customers for a more responsive and efficient mail communications system. The Forum is the mailing industry's premier educational venue, trade show and networking event for industry professionals. It provides business mailers with ongoing training and education, and helps them keep pace with the mailing industry's rapid progress. I’m not sure we can boast anything as extensive or coherent as this forum within the UK but perhaps we should look at the forum’s model of business briefing, training and education, all in one show.
There is the inherent understanding within the forum that although mail volumes have declined, it is still a very important communication medium for business and consumers. Much of the forum’s sessions, which is an incredibly extensive array, http://www.npf.org/pdfs/2016SessionMatrix.pdf , are focused on how mail can work effectively with e-commerce. Here we are not just talking about direct mail but transactional mail, as well. Often in the UK we seem obsessed with direct mail’s interaction with e-commerce rather than looking at the broader picture of how all mail streams interact and play a key role in e-commerce.
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