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Communication Clutter
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Communication Clutter

 
Last week I received a very impressive, high quality magazine called “Print Power”. The magazine is part of a european initiative to promote and push the benefits of print media in the multi media world. It’san excellent initiative which should be commended. This was the first I have heard or seen anything on such an initiative.
 
When I started reading the magazine, an insert dropped out. The insert promoted the “Keep Me Posted” campaign. The campaign is based around the premise that it is every consumer’s right to choose, without disadvantage, how they are contacted by banks, utility companies and other service providers. It’s an excellent initiative to reinforce consumer choice. Again, this was the first I have heard or seen anything on this initiative.
 
I do not live in a bubble: I use social networks like LinkedIn; I receive feeds on a regular basis from trade bodies and professional organisations, like IDM; I’m known to many of the trade bodies involved in the print power initiative and many involved in keep me posted. Yet these two campaigns have completely missed me. These messages have not reached or made any impact on me. These two observations reinforce the communication clutter we find ourselves in.
 
In the multi channel and multi device communications world we live in, it is even more important to ensure your content is utilised effectively across all channels to give it a fighting chance to get through.
 
D&S Consultants help companies with their communications management to ensure they get the maximum value and profitable business from it. If you would like a conversation on how we could help you,please call 07768 511108 or e-mail david.robottom@dasconsultants.co.uk or david.robottom1960@btinternet.com
 

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