D&S Consultants - Working with businesses to reduce wasted expenditure

Recent Posts

Maybe we could learn from the states?
Communication Clutter
World Quality Day
Addressing the Unaddressed
Service or lack of it!
powered by

My Blog

Measurement is vital

Late last year, the Chartered Institute of Marketing (CIM) published their inaugural marketing confidence monitor. One of the key aspects was that marketers were confident that their organisation would grow in 2013. This growth would be accompanied by reduced resources, with 60% of marketers expecting increased company targets in the year ahead reporting that their marketing budgets will either remain static or be cut.
Probably the most startling finding from the monitor was that there was not a direct correlation between reduced marketing budgets and measurement, in fact the research showed the opposite trend.
It is fundamental that businesses ensure they effectively measure their activity and relate it to return on investment.
Market scoping is often overlooked in such scenarios but is a relatively low cost investment which alleviates the long term costs and damage from taking the wrong decision. Companies should not be constrained by assuming the marketing department understands their market, its size, key player, major strategic trends and opportunities. They should ask, it costs nothing!!
D&S Consultants provide a market scoping service for clients which is bespoke to the client and offers low cost solutions to fully understand your market.
David Robottom

4 Comments to Measurement is vital:

Comments RSS
bellabluestudio on 21 May 2013 11:50
My spouse and I absolutely love your blog and find many of your post's to be just what I'm looking for. Would you offer guest writers to write content available for you? I wouldn't mind creating a post or elaborating on most of the subjects you write about here. Again, awesome blog!
Reply to comment
essay writing service review on 05 July 2018 12:47
Training framework can't be kept running without the assistance of the instructors. instructors resemble resources in the field of training. Instructors capacity to tech the understudy and think about the characteristics of the understudy is vital. Instructors must have the capacity to run the training framework.

David Robottom on 03 June 2013 16:14
Thank you for your kind comments and kind offer. Unfortunately I draft all our blogs myself.
Reply to comment

shop watch online on 26 December 2014 21:29
What i don't realize is actually how you are not actually much more well-liked than you may be right now. You're so intelligent. You realize therefore significantly relating to this subject, produced me personally consider it from numerous varied angles. Its like men and women aren't fascinated unless it' one thing to accomplish with Lady gaga! Your own stuffs excellent. Always maintain it up!
Reply to comment

Add a Comment

Your Name:
Email Address: (Required)
Make your text bigger, bold, italic and more with HTML tags. We'll show you how.
Post Comment
Website Builder provided by  Vistaprint