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Maybe we could learn from the states?
Communication Clutter
World Quality Day
Addressing the Unaddressed
Service or lack of it!
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Maybe we could learn from the states?

The National Postal Forum meets every spring in the USA. Set up in the late sixties by a group of major postal customers who were committed to an ongoing partnership with the United States Postal Service. The most impressive aspect of the forum is the extensive sessions they put on at their annual conference. The Forum's goal, then-as now, has been to provide education to business mailers and communication/feed-back between the USPS and its business customers for a more responsive and efficient mail communications system.

Communication Clutter

 
Last week I received a very impressive, high quality magazine called “Print Power”. The magazine is part of a european initiative to promote and push the benefits of print media in the multi media world. It’san excellent initiative which should be commended. This was the first I have heard or seen anything on such an initiative.
 
When I started reading the magazine, an insert dropped out. The insert promoted the “Keep Me Posted” campaign. The campaign is based around the premise that it is every consumer’s right to choose, without disadvantage, how they are contacted by banks, utility companies and other service providers.

World Quality Day

 
World Quality Day
 
Today is World Quality Day. World Quality Day was introduced in 1990 by the United Nations to increase worldwide awareness ofthe important contribution that quality makes towards a nation's and organization’s growth and prosperity. 

In a global economy where success depends on quality, innovation and sustainability, World Quality Day is your chance to reinforce these as the foundations of your organization and focus on the importance of quality.
 
I know your thinking how relevant is quality management in the communications world we now find ourselves in where every business interaction and engagement can be identified, analysed and acted on, where business can be generated, improvements made or customer concerns identified and acted on.

Addressing the Unaddressed

 
Addressing the unaddressed
 
 
An old friend of mine in Dublin has entered the Rockefeller Foundation’s Next Century Innovation Award. It is a great and inspiring entry and they are down to the final 2 entries. Under the title “Addressing the Unaddressed” www.addressingtheunaddressed.org  if they win, they we will have enough money to give addresses to another quarter of a million people living in slums in India! This will allow these people to access social welfare entitlements, receive an identity card, vote, open a bank account, and interact with utility companies and enable aid agencies to better serve the dwellers.

Service or lack of it!

 
Over the recent half term I spent a very pleasant week with my family and some friends in the Loire Valley.The weather was cold as UK but the service was warm and a breath of fresh air, particularly the restaurants. Our group was made of 4 teenagers and 3 adults. Every restaurant whether bistro or a small café treated us well and looked after the children very well. They showed it was a pleasure to serve children and they delighted in the fact that all four of them all wanted snails!! This very aspect of service made the holiday for me.

Mitigate risk and grasp opportunity

 
This week is business continuity week. Business continuity management is primarily a way of managing and mitigating risk to ensure the continued operation of a business in the event of something unexpected. Paradoxically the methodology and approach of business continuity management can be used to build robust and strong plans with enhanced organisational capability to react to opportunities not just threats.
 
 
 
One way business continuity management can be used is to ensure a regular update and revision process is built into companies’business plans, particularly in the area of markets and the opportunities.

A trip to the cinema

I made an impromptu visit to the cinema at the weekend as part of the mother’s day celebrations for my wife. I enquired at the kiosk if we (I, my wife and our 2 teenage sons) qualified for a family ticket. Unfortunately we didn’t as we are, according to this cinema chain, not a family. We have 2 teenage sons and they are a separate price, they had pricing for children, teenagers and adults!! What surprised me and disappointed me was there was no attempt to sell another package, a promotion, online booking facility at all.

Can’t see the wood for the trees

There was some fascinating research from the US on the usage of social media from hub spot. Apparently the time global consumers spend on social media has grown 250% over the last 2 years. Therefore it does not take a rocket scientist to realise that companies need to engage with consumers on social networks. Unfortunately and it’s a big UNFORTUNATELY that means companies having to engage and maintain engagement with consumers on potentially six social media networks. Then you add in all the marketing effort and resource maintaining activity on other channels such as e-commerce, e-mail, web, direct mail, mobile and you have a major multi channel headache.

Measurement is vital

 
Late last year, the Chartered Institute of Marketing (CIM) published their inaugural marketing confidence monitor. One of the key aspects was that marketers were confident that their organisation would grow in 2013. This growth would be accompanied by reduced resources, with 60% of marketers expecting increased company targets in the year ahead reporting that their marketing budgets will either remain static or be cut.
 
Probably the most startling finding from the monitor was that there was not a direct correlation between reduced marketing budgets and measurement, in fact the research showed the opposite trend.

First post

This is the first blog of D&S Consultants on its new web site. Despite the gloom mongers out there, there does appear to be some glimmer of hope. companies are still doing business with each other, customers are selling products and customer are still buying them. The key change over the last 3 to 4 years is that companies have had to be smarter and more efficient in what they do. This could be reflected in operations, strategy or marketing of a company. We strongly believe that performance and efficiency are key elements of a successful business.
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